Monday, November 06, 2006

Jegshamesh

For a change my faith in the American movie going public has been strengthened rather than dashed like so many china plates during a violent divorce.
This weekend 2 "big" movies opened, Santa Clause 3 and Borat.
Prior to this weekend, 20th Century Fox decided to pull Borat from around 1200 theatres because they thought that Middle America couldn't handle the subject matter -- too risque and/or advanced for them.
And at the same time, most projections for the weekend were that Santa Clause 3 would be the top earner.
Oh joy, rehashed tripe on its third time around would kick the ass of a movie full of questionable taste but a scathing expose on the bigotry and social deception that we try to desperately to hide.
However, all projections were wrong.
This morning the Santa Clause 3 was said to have earned $20 million versus Borat's resounding $26.4 million. And remember, this with only 800 theatres nationwide.

Take that movie studios who underestimate the intelligence and wit of those who shell out hard earned cash to see their films.

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